Image of the Rubies in the Rubble Ketchup bottle on a white background
Image of the Rubies in the Rubble ketchup bottle with arrows pointing towards it stating the following claims: made with wonky pears, twice the fruit & half the sugar, 100% recycled & 100% recyclable bottle, Great Taste Award Winner, every bottle saves 3 fruits and veggies from going to waste, Best Supermarket Ketchup* *The Sunday Times Best Supermarket Ketchups 2024
Image of Rubies in the Rubble ketchup with a bowl of chips and a ramekin full of ketchup. A hand is dipping the chip into the ketchup. The background is at the sea side.
Image of a hand holding the Rubies in the Rubble ketchup bottle with the following review stated: My husband & I are both

Squeezy Tomato Ketchup 485g

Globe 233g C02e Prevented from Waste

Our great tasting, food-waste-fighting Ketchup is sweetened with surplus and wonky pears and contains twice the fruit and half the refined sugar than other leading brands. Our squeezy bottle is made from 100% post-consumer recycled plastic waste, making it 100% recycled and recyclable too.

You can find our Ketchup in Tesco, Waitrose, Co Op and Ocado.

Ingredients

Fruit (242g per 100g: Tomatoes, Surplus Pears/Apples), Sugar, Spirit Vinegar, Salt, Preservative: Potassium Sorbate, Spice. For allergens, see ingredients in BOLD.

Typical values per 100g: Energy: 353kJ/86kcal, Fat: 0g, of which saturates: 0g, Carbohydrate: 22g, of which sugars: 20g, Protein: 1.6g, Salt: 2.1g

ENVIRONMENTAL IMPACT

Every bottle of ketchup is made with three perfectly imperfect pears. The surplus pears are collected from the next door valley to our factory, and are ‘out-grades’ or surplus to demand, so they have no other buyer.

£3.50

‘I am very fussy, but this knocked my socks off. The very best ketchup you will ever taste..’ – Ocado Review

A hand holding a burger featuring Rubies In The Rubble ketchup, with lettuce, tomato, and cheese on a sesame seed bun against a red background.

‘I don’t think I can ever have a different ketchup to this again! And it’s great for the environment’ – Waitrose Review

‘Ketchup has always been something I could take or leave, not anymore.’ – Amazon Review

‘Even better than the leading brand. Who ever though that would happen?’ – Ocado Review

INGREDIENT STORY

Our award-winning ketchup is made gooder by using delicious ingredients that would otherwise have gone to waste – often simply because they’re the wrong shape, size or colour.

It’s jam-packed with surplus pears, meaning it has double the fruit content and half the refined sugar than other leading brands.

Some say it’s a load of rubbish, we take that as a condiment.