DID YOU KNOW...

...that a third of all food produced
globally is wasted?

Surviving the journey from farm to fork is a complicated process with many hurdles along the way. Some produce is discarded before it even leaves the farm, some is rejected when it arrives at the supermarket or restaurant and some simply ends up in a household bin. It’s kind of like Total Wipeout for fruit and veg, where the obstacles include: rigorous aesthetic criteria for produce, over-forecasted demand and inefficiencies in storing and distributing.

7.2 million

tons of food & drink are thrown away each year

£60

The average cost per household of food waste

1 in 4

If we stop wasting food that could have been eaten, the benefit to the planet would be the equivalent of taking 1 in 4 cars off the road

We Think We Can
Do Gooder

That’s why we make delicious condiments using surplus ingredients.

Our ketchup is made with fresh fruit & veg sourced directly from farms, whilst our mayos are made with aquafaba (nutrient-rich water from cooking chickpeas) that is usually thrown away. Condiments are a fantastic way of preserving produce by extending their shelf-life with vinegars and sugars. In other words, less waste, more taste.

Rubies in the Rubble ketchup, classic mayo, garlic mayo and chilli mayo placed on a table surrounded by burgers and chips

The Original Do-Gooder

Growing up on a farm in Scotland, Rubies founder, Jenny, learnt to be resourceful & creative with food

Reading about the problem of food waste, Jenny was shocked by the amount of produce that is rejected because it doesn’t look perfect. She began rescuing produce from New Covent Garden market and experimenting in the kitchen with childhood recipes for jams and chutneys. Fast-forward 10 years and Rubies in the Rubble is one of the pioneering voices in food sustainability, with an award-winning range, stocked nationwide.

A joyful woman in a red

WHAT EXACTLY IS SURPLUS?

Produce can be rejected for a number of reasons from curly cucumbers to overly-ripe bananas

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When an ingredient isn’t the standard size, it becomes tricky to process. A tiny onion for example doesn’t fit in the peeling machine so has to be processed by hand.

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A pear-shaped pear or curly cucumber may not fit in regular supermarket packaging so often get rejected before leaving the farm.

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A gnarly carrot or speckled banana can often be rejected due to poor consumer demand as customers are more likely to pick up a perfect looking produce.

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Produce going to supermarkets have to have a certain amount of shelf life to be accepted. If an ingredient is too ripe then it will not meet this criteria and will be rejected.

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An abundant harvest or a seasonal store promotion can mean the regular supply chain gets disrupted. Surplus can occur at this stage.

Young child eating a sandwich, with the slogan

WHAT IMPACT IS RUBIES MAKING?

Since we started out, here’s the positive impact that our products have had. With your help we can do even gooder!

A symmetrical design featuring four white tulip-like shapes arranged in a circular fashion on a light green background, enclosed within a darker green circle, symbolizing
992888

kg of fruits and vegetables

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832185

kg of CO2E

A purple circular icon with a stylized white speedometer and horizontal line, suggesting measurement or progress in the Rubble.
2966578

miles driven

The Team

Here’s our wonderful team of do-gooders!

A smiling older man in a red polo shirt against a background of rubies. A smiling middle-aged man in a red shirt holding a banana like a telephone against a background of rubies in the rubble.

Francesco

Head of Commercial

francesco@rubiesintherubble.com

A professional portrait of a woman with medium-length brown hair, wearing a light blue shirt adorned with rubies, smiling gently against a dark blue background. A woman in a blue shirt holds a slice of cucumber over her eye and smiles, standing against a plain blue background with the logo

Joanna

Head of Product and NPD

joanna@rubiesintherubble.com

Woman in a red top with a surprised expression, holding two rubies against an orange background. Woman in red dress holding two oranges over her eyes against a backdrop titled

Ava

Head of Ops & Finance

ava@rubiesintherubble.com

Man smiling and holding two avocado halves over his eyes against a blue background titled A smiling man in a blue t-shirt holding up two halves of an avocado against a blue background, branded as

Cameron

Ops & Sustainability Manager

cameron@rubiesintherubble.com

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Jack

Sales Executive

jack@rubiesintherubble.com

A woman holding Rubies in the Rubble in front of her face. A young woman in a green shirt tosses a red tomato up in the air, balancing another on her head, against a green background, evoking the playful essence of

Ella

Marketing Manager

ella@rubiesintherubble.com

Get in Touch
Nothing's Wasted On Us